Wednesday, August 17, 2005

Now Hiring

So now companies like Stonyfield Yogurt are hiring bloggers to write blogs promoting their products. Gotta go update my resume.

Monday, August 15, 2005

RSS and Podcasts Are Next Step for Brand Feeding

Not only are companies adopting podcasting at a much quicker rate than they did blogs, some companies are looking at the potential of RSS feeds.
Small firms who have experimented with RSS advertising have reported results that are 20-30% greater than with email ads, with CTRs hitting an impressive 10%. It's easy to understand why, beyond the novelty factor. RSS is 100% opt-in, has a 100% delivery rate, and boasts a 100% open rate (when delivered to two-pane aggregators). RSS advertising got a big boost when Google unveiled it as part of its contextual Adsense program.

This is just the beginning. As usual companies are finding ways to bastardize some of the coolest new ways to communicate.

Thursday, August 04, 2005

Yahoo vs. Google

Seeing the potential for small web publishers, such as bloggers, Yahoo is going after AdSense. The division of Google has been relatively unchallenged until now.

Tuesday, August 02, 2005

MSNBC Jumps into Podcasting

MSNBC has realized the potential that Podcasting has on the market. They have made Podcasts available for all of their programs, free of charge.